Skip to main content



This webhook integration lets you track a variety of events logged by Mandrill.

Available events are:

  • Message sent
  • Message hard bounced
  • Message soft bounced
  • Message opened
  • Message marked as spam
  • Message rejected
  • Message delayed
  • Message clicked
  • Recipient unsubscribed



Integrating Mandrill's webhooks into Snowplow is a two-stage process:

  1. Configure Mandrill to send events to Snowplow
  2. (Optional) Create the Mandrill events tables into Amazon Redshift


First login to Mandrill and click on the Settings button which will be on the left hand side of the screen.

Once in the Settings menu click on Webhooks and then click the Add a Webhook button.

Now we can start to setup the webhook by selecting what events we want our Mandrill Webhook to trigger!

  • Please note: 'Rejection Whitelist Changes' & 'Rejection Blacklist Changes' are not supported by the Snowplow MandrillAdapter.

Once we have selected what events we want to record we need to fill in the Post To URL field:

  • For the this field you will need to provide the URI to your Snowplow Collector. We use a special path to tell Snowplow that these events are generated by Mandrill:
http://<collector host>/com.mandrill/v1?aid=<company code>

The aid= name-value pair in your URI's querystring is optional; this is the app_id parameter taken from the Snowplow Tracker Protocol. You can use it to specify which company in Mandrill these call complete events belong to. Putting it all together, our setup screen now looks like this:

If you want, you can also manually override the event's platform parameter like so:

http://<collector host>/com.mandrill/v1?aid=<company code>&p=<platform code>

Supported platform codes can again be found in the Snowplow Tracker Protocol; if not set, then the value for platform will default to srv for a server-side application.

Once you click the Create Webhook button it will attempt to authenticate that the Collector actually exists and is ready to receive events. If everything is setup correctly it will return to the previous page and you will now see your new Webhook listed!

That's it - with this table deployed, your Mandrill events should automatically flow through into Redshift.

Was this page helpful?