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Iglu Webhook

This webhook adapter lets you track events sent via a GET or POST request containing an Iglu-compatible event payload.

You can use this adapter with vendors who allow you define your own event types for "postback" events or custom Webhook events.


Integrating Iglu-compatible webhooks into Snowplow is a two-stage process:

  1. Configure your third-party system to send Iglu-compatible events to Snowplow
  2. Setup the appropriate JSON Schema for each Iglu-compatible event you are sending through

Your webhook

The Iglu webhook adapter supports events send in as GET and POST requests.


We use a special path to tell Snowplow that these events should be parsed as Iglu self-describing JSON events:

http://{{COLLECTOR_URL}}/com.snowplowanalytics.iglu/v1?schema=<iglu schema uri>&...

Required fields

You can send in whatever name-value pairs on the querystring that make sense for your event, but you must also include a schema parameter, which is set to a valid Iglu self-describing schema URI.

The below examples all use a schema available on Iglu Central. However, you will likely want to create your own schema that describes the event for the platform you are receiving data from.

The below examples use the social_interaction schema:


Optional fields

If you want to specify which app these events belong to, add an aid parameter as taken from the Snowplow Tracker Protocol:

...&aid=<company code>&...

You can also manually override the event's platform parameter like so:

...&p=<platform code>&...

Supported platform codes can again be found in the Snowplow Tracker Protocol; if not set, then the value for platform will default to srv for a server-side application.

Example GET request

Here is an example of an Iglu-compatible event sent as a GET request, for a Social Interacton event, broken out onto multiple lines to make it easier to read:


This will be converted by the Iglu webhook adapter into a self-describing JSON looking like this:

"data": {
"network": "twitter",
"action": "retweet"

The Snowplow enriched event containing this JSON will include app_id set to "mobile-attribution" and platform set to "mob".

Example POST requests

POST requests can be compiled in three different ways for the Iglu webhook:

  • As a full Self Describing JSON in the body
  • With a ?schema=<iglu schema uri> in the querystring and JSON in the body
  • As a x-www-form-urlencoded payload

NOTE: For the event to be accepted the Content-Type must be either:

  • application/json
  • application/json; charset=utf-8
  • application/x-www-form-urlencoded

The below examples are written as curl requests as an example, however you can send the events using any tool or technology that supports sending POST requests.

To send as a full Self Describing JSON in the body and a Content-Type of application/json:

curl --request POST \
--url http://{{COLLECTOR_URL}}/com.snowplowanalytics.iglu/v1 \
--header 'Content-Type: application/json' \
--data '{
"data": {
"network": "twitter",
"action": "retweet"

To send with a ?schema=<iglu schema uri> in the querystring and a data JSON in the body and Content-Type of application/json:

curl --request POST \
--url 'http://{{COLLECTOR_URL}}/com.snowplowanalytics.iglu/v1?schema=iglu%3Acom.snowplowanalytics.snowplow%2Fsocial_interaction%2Fjsonschema%2F1-0-0' \
--header 'Content-Type: application/json' \
--data '{
"network": "twitter",
"action": "retweet"

To send as a x-www-form-urlencoded payload:

curl --request POST \
--url 'http://{{COLLECTOR_URL}}/com.snowplowanalytics.iglu/v1?schema=iglu%3Acom.snowplowanalytics.snowplow%2Fsocial_interaction%2Fjsonschema%2F1-0-0' \
--header 'Content-Type: application/x-www-form-urlencoded' \
--data 'network=twitter&action=retweet'

As with the GET request above you can also attach extra information into the querystring to help describe your event. The following parameters can be added:

  • aid= : The application ID
  • p= : The platform
  • nuid= : The network user ID
  • eid= : A custom event ID
  • ttm= : The true timestamp
  • url= : The page URL
  • cv= : The context vendor (deprecated)
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