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Ecommerce Template

The Ecommerce Template is a separate Tag Template that can be added to your GTM workspace to track ecommerce events. This was done to keep the main Snowplow Tag Template a bit lighter, and for ease of tag management.

This template implements the Snowplow Ecommerce plugin for the Snowplow JavaScript tracker and can be used alongside either v3 or v4 of the Snowplow tag.

Template Installation​

Search for "Snowplow Ecommerce v3" in the Tag Manager Template Gallery and click Add to Workspace.

Manual Installation​

  1. Download template.tpl
  2. Create a new Tag template in the Templates section of your GTM container
  3. Click the More Actions menu and select Import
  4. Import the template.tpl file downloaded in Step 1
  5. Click Save

Tag Setup​

With the template installed, you can now add the Snowplow Ecommerce Tag to your GTM Container.

  1. From the Tag tab, select New, then select the Snowplow Ecommerce Tag as your tag type
  2. Select your desired Trigger for the ecommerce events you want to track
  3. Configure the Tag
  4. Click Save