Welcome to the Snowplow Documentation
We are the leader in customer data infrastructure (CDI) for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications—including advanced analytics, real-time personalization engines, and AI agents.
Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media rely on Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and to integrate deep customer context into their applications.
Why Customer Data Infrastructure (CDI)?#
Snowplow lays the foundation for an organization's advanced analytics, operational, and ML and AI use cases, including customer insights, predicting customer behaviors, hyper-personalizing customer experiences, and detecting fraud in real time.
Key benefits of Snowplow's CDI:
- Data depth and quality
- Centralized data governance
- Real-time operationalization and personalization
- Privacy and compliance
- AI and BI-ready behavioral data
Why Snowplow?#
- "Glass-box" technical architecture capable of processing billions of events per day
- Over 20 SDKs to collect data from web, mobile, server-side, and other sources
- A unique approach based on schemas and validation ensures your data is as clean as possible
- Over 15 enrichments to get the most out of your data
- Stream data to your data warehouse/lakehouse or SaaS destinations of choice
- Enable real time personalization with Signals