Snowplow Documentation

Deliver validated, enriched event data to your warehouse, lake, or stream in real time with Snowplow.

Get started with Snowplow CDI

Your data foundation, deployed in your cloud or ours

Snowplow Signals

Real-time customer context for AI agents and personalized experiences

Explore Snowplow Customer Data Infrastructure

Fundamentals

Learn about core Snowplow concepts

Events Entities Schemas Atomic event fields reference

Learn more →

Event collection

Manage your tracking

Tracking plans Source applications Create a data structure Snowtype

Learn more →

Destinations

Send data to warehouses, lakes, and third-party tools

Warehouse and lake destinations Event forwarding How to query Snowplow data Google Tag Manager Server-Side

Learn more →

Trackers

Instrument 20+ SDKs for web, mobile, and servers

Get started on web Track page views on web Get started on mobile Track screen views on mobile

Learn more →

Pipeline

Configure your Collector and enrichments

Collector Enrichments IP Lookup enrichment Campaign attribution enrichment

Learn more →

Data modeling

Transform raw events into analytics-ready tables

Unified Digital dbt package Attribution dbt package Incremental processing logic Identity stitching

Learn more →

Build with Snowplow

More resources

Visit our Developer Hub for demo videos, blog posts, workshops, and more.

Implement an abandoned browse system with composable CDP

Engage with customers that show intent to purchase but leave without buying

Set up the Unified Digital dbt package

Transform your raw web and mobile event data into derived tables

Use the Snowplow CLI MCP tool

Let Claude or other MCP clients help with your data structure management

See all tutorials ->