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Self Hosting the JavaScript Tracker on AWS


For the purposes of this guide, we are going to assume that you want to serve the standard sp.js from CloudFront. To accomplish this, you will need the following:

Download the JavaScript tracker file‚Äč

Navigate to and download the latest version of the Snowplow JavaScript Tracker sp.js file

gzip and rename the file‚Äč

  • rename sp.js to a random 8 character string to reduce the chance of AdBlockers preventing the script from loading e.g. gh7rnghq.js
  • gzip the file to reduce the file size and reduce associated cloud storage and egress costs.

From a terminal / command prompt window, navigate to where you have downloaded the file and run:

gzip -c sp.js > gh7rnghq.js

N.B. on Windows you may need to download the gzip binaries

We will continue referring to the file as sp.js throughout this guide, however where sp.js is mentioned we are referring to your renamed and gzipped file.

Uploading to Amazon Web Services‚Äč

Create a bucket for the JavaScript Tracker‚Äč

Navigate to S3 within AWS and then create a new bucket within your Amazon S3 account to store sp.js.

Bucket NameFor example, [company-name]-sp-js
AWS RegionFor example, EU (London) eu-west-2
Block Public Access settings for this bucketDeselect: **Block all public access**

You can leave all other settings as their defaults.

Click Create Bucket.

Upload the JavaScript‚Äč

You want to upload the minified version of the Snowplow JavaScript, which is called sp.js, that you downloaded in an earlier step. If you haven't downloaded it yet, you can obtain the latest version of the JavaScript from Github releases.

Now you're ready to upload the JavaScript Tracker into your S3 bucket.

  1. Navigate to your new bucket by clicking on your Buckets name
  2. Click Create folder and create a new folder which represents the version of the JavaScript Tracker you are uploading. This will help with any browser caching issues as you update your tracker in the future.
    If you downloaded Version 3.0.0 then create a folder called 3.0.0
  3. Navigate into your new folder, click Upload, click Add Files and browse to your file
  4. Your file should now be present in the Files and folders section
  5. Click on Additoinal upload options to drop down to extra settings
  6. In the Access control list (ACL) pane, you must select Read within the Objects column on Everyone (public access) row. You may need to confirm you understand the effects of this change within the UI.
  7. Before uploading, we must now we will configure the required metadata for a gzipped file and the cache control for Cloudfront.

Configuring metadata‚Äč

First we will set the Content-Encoding header.

  1. Scroll down to the Metadata section within the Addtional upload options.
  2. Click Add Metadata
  3. Add Type: System defined, Key: Content-Encoding, Value: gzip

Now we will add the Cache-Control header.

  1. Click Add Metadata
  2. Add Type: System defined, Key: Cache-Control, Value: max-age=315360000
  3. Click Edit metadata

This sets your items to expire in 10 years, that is 10x365x24x60x60 = 315,360,000.

We recommend that you set the Cache-Control max-age property on the file. This property determines both how long Cloudfront caches sp.js in its edge locations, and crucially, how long individual browsers cache sp.js before repinging Cloudfront for a fresh copy. By setting a long expiration date, you can reduce the number of browser requests for sp.js, which can significantly decrease your Cloudfront costs.

The only disadvantage of a long expiration is that you need to find a way to force end users to fetch a fresh copy of sp.js when you upgrade to a newer version. However as you have created a versioned folder, this is easily managed by saving your new version to a new folder in your S3 bucket, and updating your Snowplow tags to point to the new version.

Your metadata should now look something like this:

System definedCache-Controlmax-age=315360000
System definedContent-Typeapplication/javascript
System definedCotent-Encodinggzip

Now scroll to the bottom and click Upload to upload the JavaScript file into your bucket. When done, you should have something like this:

Create your CloudFront distribution‚Äč

Now you are ready to create the CloudFront distribution which will serve your JavaScript. Navigate to CloudFront within AWS.

  1. Click Create Distribution and then Get Started
  2. Use the table below to set all the required options
Origin Domain Name[Bucket Name]
Other optionsLeave as default

Click Create Distribution and then you should see AWS beginning to create the distribution.

Note down your CloudFront distribution's Domain Name - e.g.
You will need this later when you integrate Snowplow into your website.

Testing your JavaScript file on CloudFront‚Äč

Before testing, take a 10 minute coffee break (that's how long CloudFront takes to synchronize).

Done? Now just check that you can access your JavaScript file over both HTTP and HTTPS using a browser, wget or curl:


If you have any problems, then double-check your CloudFront distribution's URL, and check the permissions on your sp.js file: it must have Read permissions for Everyone.

That's it - you now have a CloudFront distribution which will serve your Snowplow JavaScript to anybody anywhere in the world, fast. Now all that remains is to update your Snowplow tag to fetch your own version of sp.js.

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