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What is Snowplow Community Edition?

This documentation only applies to Snowplow Community Edition. See the feature comparison page for more information about the different Snowplow offerings.

Snowplow Community Edition is an event data collection platform for data teams who want to manage the collection and warehousing of data across all their platforms and channels, in real-time.

Snowplow is a complete, loosely coupled platform that lets you capture, store and analyze granular customer-level and event-level data:

  • Drill down to individual customers and events
  • Zoom out to compare behaviors between cohorts and over time
  • Join web analytics data with other data sets (e.g. CRM, media catalogue, product catalogue, offline data)
  • Segment your audience by behavior
  • Develop recommendations and personalisations engines

Snowplow has been technically designed to:

  • Give you access, ownership and control of your own web analytics data (no lock in)
  • Be loosely coupled and extensible, so that it is easy to add e.g. new trackers to capture data from new platforms (e.g. mobile, TV) and put the data to new uses
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