Out-of-the-box data types

Snowplow has provided these out-of-the-box event and entity types so you can get started quickly with tracking user data.

This table shows the available out-of-the-box data grouped by category.

Category	Description	Events	Entities	Atomic fields
Application errors	Exception messages, stack traces, and error classification	✅
Application and tracker information	App version, build number, platform, and tracker namespace		✅	✅
Application performance	Web vitals, navigation timing, and performance metrics	✅	✅
Buttons	Button click events with label, ID, and element classes	✅
Campaigns and ads	UTM parameters, ad impressions, clicks, and conversions	✅		✅
Consent	GDPR consent and CMP visibility tracking	✅	✅
Device and browser information	Track data such as language, viewport size, screen resolution, or client hints		✅	✅
Ecommerce	Complete ecommerce tracking including product views, cart actions, and transactions	✅	✅	✅
Forms	Form focus, field changes, and submission with field values	✅
Geolocation	IP-based location (city, region, country) and GPS coordinates		✅	✅
Referrers, links, and cross-navigation	Page referrer URLs, link clicks, and mobile deep links	✅	✅	✅
Media	Complete video or audio tracking, including play, pause, and ad breaks	✅	✅
Mobile application lifecycle	App install, foreground and background	✅	✅
Page and screen engagement	Page pings, scroll depth, and time engaged on page or screen	✅	✅	✅
Page and screen views	Track page and screen views	✅	✅	✅
Page elements	Element visibility, scroll depth into elements, and lifecycle	✅	✅
Site search	Search terms, filters applied, and result counts	✅
Social media interactions	Likes, shares, and social widget interactions by network	✅
Third-party sources	Optimizely experiments, GA cookies, Kantar Focal Meter, and Privacy Sandbox topics		✅
Timezone	Track device timezone			✅
User and session identification	Track identifiers such as user ID, domain user ID, session ID, and session index		✅	✅
VisionOS and SwiftUI	Window group and immersive space tracking for Apple	✅	✅