Out-of-the-box data types

Snowplow has provided these out-of-the-box event and entity types so you can get started quickly with tracking user data.

This table shows the available events or out-of-the-box data grouped by category, along with the type of data you can generate on web and mobile platforms. Note that "events" refers to "self-describing events".

Event category	Description	Web	Mobile
Application errors	Track errors in your application	Events	Events
Application and tracker information	Data about the application and tracker	Atomic fields, entity	Atomic fields, entity
Application performance	Track application performance and timings	Events, entity	Events
Buttons and forms	Track button clicks and form interactions on web	Events
Campaigns and ads	Track marketing campaigns and ads on web	Atomic fields, events
Consent	Track user marketing consent on web	Events
Device and browser information	Data about the user's device and browser	Atomic fields, entity	Atomic fields, entity
Ecommerce	Track ecommerce activity	Events, entities	Events, entities
Geolocation	Data about the user's location	Entity	Entity
Referrers, links, and cross-navigation	How users arrive at or navigate through your application	Atomic fields, events	Events
Media	Track video or audio interactions	Events, entities	Events, entities
Mobile application lifecycle	Track mobile application installs and lifecycle		Events, entity
Page and screen engagement	Data about user engagement	Events	Events, entity
Page and screen views	Track page views on web and screen views on mobile	Atomic fields, entity	Events, entity
Page elements	Track page element visibility and lifecycle on web	Events, entity
User and session identification	Identifiers for users and sessions	Atomic fields, entity	Atomic fields, entity
VisionOS and SwiftUI	Track users behavior in SwiftUI and VisionOS		Events, entities