User & Marketing Analytics

info

This documentation only applies to Snowplow BDP. See the feature comparison page for more information about the different Snowplow offerings.

caution

This data app is currently in Public Preview and features may change without notice.

The User & Marketing Analytics app contains all the visuals you need to perform a high level analysis of your web and mobile performance. This includes:

• Reports on user acquisition
• Information relating to your traffic sources
• Insight into user retention
• Measurement of user engagement
• Deep dives into technology and user demographics

Requirements

• YAUAA enrichment enabled

• Campaign Attribution enrichment enabled

• IP Lookup enrichment enabled

• Referrer Parser enrichment enabled

• One of:

  • (Recommended) Running the Snowplow Unified dbt Package with:
    • snowplow__enable_yauaa set to true
    • snowplow__list_event_counts set to true
    • (optional) Conversion event(s) defined, with snowplow__total_all_conversions set to true
  • Running the Snowplow Web dbt Package with:
    • snowplow__enable_yauaa set to true
    • snowplow__list_event_counts set to true
    • (optional) Conversion event(s) defined, with snowplow__total_all_conversions set to true

• Access to the derived tables granted to the role used when setting up the data app

Usage

All charts in the application have help text to explain any definitions used, and have the SQL used to produce them available to download by clicking on the icon in their title.

Filters

The data queried and displayed can be filtered using the filter in the sidebar of the application. Note these filters will apply to all visuals across all pages, and changing the filters will cause the dashboard to refresh all visuals which may take a few seconds. By default the last 30 days of sessions and page views are used.

The comparison option allows you to compare two different time periods, we provide default suggestions such as the preceding period matching the starting day of the week, but you can select a custom range. Note that it is possible to select a shorter or longer period for comparison than your main filter; this can lead to unexpected results in charts as for example bar charts will use the full range, but line charts will only display up to the main range. You will get a notification if your ranges are of different lengths.

Some charts in the app are only related to new or returning users, not both, so depending on your filters these may be blank.

Settings

tip

All configurations can be found in the Settings page. Note that all these settings are global for all users, meaning if you change them they will be changed for everyone.

• Select the currency symbol used throughout the app
• Toggle between using campaign or channel for reporting aggregation
• Use tables produced by the web package instead of the unified package, and select with tables to use.