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Build personalized experiences with Signals

Solution accelerator
  • Introduction

  • Install the demo travel website

  • Create behavioral attributes

  • Test your attributes

  • Personalize site content

  • Optional: Personalize the AI agent

  • Create an intervention

  • Conclusion

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Test your attributes

You'll now test your attributes to verify they're working correctly by generating behavioral events and checking that the attribute values update as expected.

You'll use the Snowplow Inspector browser extension to monitor both the events being sent to your collector and the resulting attribute values.

Generate events

Start by generating events on your travel website:

  1. Go to your demo site
  2. Click on Destinations in the top navigation bar
  3. Click on any destination page
  4. Refresh the page once you're on the destination page

Check attribute values

Open your browser's developer console (Ctrl+Shift+I or equivalent) and navigate to the Snowplow Inspector tab:

Snowplow Inspector

  1. In the Events tab, verify you can see page view events being sent to your collector endpoint
  2. In the Attributes tab, check that the page_view_count and dest_page_view_count attributes have non-zero values

If you're not using the Chrome extension, you can check the developer console logs instead. Note that the logs are output when the page is refreshed, so they may lag behind the values shown in the Inspector.

Troubleshoot

If your attribute values appear as null or zero:

  • Check that your events are being successfully sent to your collector
  • If you're using event forwarding, verify your forwarding address is correct
  • Ensure your Signals credentials are configured properly in the .env file

You can now move on to personalizing the website content using these attributes.

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