Structured events

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Structured event tracking is a legacy format used to track events that were not natively supported by Snowplow.

We recommend using self-describing events for custom event tracking.

As well as setting e=se, there are five custom event specific parameters that can be set:

Table Column	Type	Description	Example values
se_category	text	The category of event	Ecomm, Media
se_action	text	The action / event itself	add-to-basket, play-video
se_label	text	A label often used to refer to the 'object' the action is performed on	dog-skateboarding-video
se_property	text	A property associated with either the action or the object	hd
se_value	decimal	A value associated with the user action	13.99