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Screen view tracking

Screen view tracking is the recommended way to track users opening a screen in mobile apps. They are the default option for tracking views in our mobile trackers (iOS, Android, React Native, Flutter). On Web, we recommend using page views to track users visiting a page. However, using the screen view tracking plugin is also an option on Web if you prefer this data model.

note

The plugin is available from Version 4.2 of the tracker.

Install plugin​

Tracker DistributionIncluded
sp.js✅
sp.lite.js❌

Download:

Download from GitHub Releases (Recommended)Github Releases (plugins.umd.zip)
Available on jsDelivrjsDelivr (latest)
Available on unpkgunpkg (latest)

In order to make use of the plugin, you will need to register it with the tracker:

window.snowplow(
    'addPlugin',
    'https://cdn.jsdelivr.net/npm/@snowplow/browser-plugin-screen-tracking@latest/dist/index.umd.min.js',
    ['snowplowScreenTrackingPlugin', 'ScreenTrackingPlugin']
);

Track a screen view event​

To track a screen view event, use the trackScreenView function. This will track a self-describing event with the schema described here.

window.snowplow(
  'trackScreenView',
  {
    name: 'my-screen-name',
    id: '5d79770b-015b-4af8-8c91-b2ed6faf4b1e', // generated automatically if not provided
    type: 'carousel', // optional
    transitionType: 'basic', // optional
  }
);

Screen context entity​

window.snowplow(
    'addPlugin',
    'https://cdn.jsdelivr.net/npm/@snowplow/browser-plugin-button-click-tracking@latest/dist/index.umd.min.js',
    ['snowplowScreenTrackingPlugin', 'ScreenTrackingPlugin'],
    [
      {
        screenContext: true, // enabled by default
      }
    ]
);

If the screenContext property is enabled, the tracker attaches a Screen entity to all the events tracked by the tracker reporting the last (and probably current) screen visible on device when the event was tracked.

The Screen entity is based off the internal state of the tracker only. To make an example, if the developer manually tracks a ScreenView event, all the following events will have a Screen entity attached reporting the same information as the last tracked ScreenView event.

Screen engagement tracking​

window.snowplow(
    'addPlugin',
    'https://cdn.jsdelivr.net/npm/@snowplow/browser-plugin-button-click-tracking@latest/dist/index.umd.min.js',
    ['snowplowScreenTrackingPlugin', 'ScreenTrackingPlugin'],
    [
      {
        screenEngagementAutotracking: true, // enabled by default
      }
    ]
);

Screen engagement tracking is a feature that enables tracking the user activity on the screen. This consists of the time spent and the amount of content viewed on the screen.

Concretely, it consists of the following metrics:

  1. Time spent on screen while the app was in foreground (tracked automatically).
  2. Time spent on screen while the app was in background (tracked automatically).
  3. Number of list items scrolled out of all list items (requires some manual tracking).
  4. Scroll depth in pixels (requires some manual tracking).

This information is attached using a screen_summary context entity to the following events:

  1. screen_end event that is automatically tracked before a new screen view event.
  2. application_background event.
  3. application_foreground event.

Screen engagement tracking is enabled by default, but can be configured using the screenEngagementAutotracking option when initializing the plugin.

For a demo of how mobile screen engagement tracking works in action, please visit this demo.

Updating list item view and scroll depth information​

To update the list item viewed and scroll depth information tracked in the screen summary entity, you can track the ListItemView and ScrollChanged events with this information. When tracked, the tracker won't send these events individually to the collector, but will process the information into the next screen_summary entity and discard the events. You may want to track the events every time a new list item is viewed on the screen, or whenever the scroll position changes.

To update the list items viewed information:

window.snowplow(
  'trackListItemView',
  {
    index: 1,
    itemsCount: 10,
  }
);

To update the scroll depth information:

window.snowplow(
  'trackScrollChanged',
  {
    yOffset: 10,
    xOffset: 20,
    viewHeight: 100,
    viewWidth: 200,
    contentHeight: 300,
    contentWidth: 400,
  }
);