Web trackers
Snowplow provides two web trackers to use depending how you wish to add analytics to your webapp.
The JavaScript Tracker is loaded via tag: add code snippets to your website or Tag Manager solution. Some plugins are included in the standard tag, but we also provide customization options.
The Browser Tracker is available via npm (@snowplow/browser-tracker) and can be directly bundled into your application. It supports core tracking methods out of the box and can be extended through plugins (@snowplow/browser-plugin-*). This tracker is often used when natively integrating tracking into React, Angular and Vue applications.
As the API is similar, we have combined the documentation for both trackers. We've marked the sections which are only relevant to one tracker or another.
📄️ Quick start guide
Quick start (plus modelling!)
🗃️ Tracker setup
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🗃️ Tracking data out-of-the-box
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🗃️ Custom event tracking
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📄️ Configuring how events are sent
It's possible to add a fine-grained configuration for exactly how the web tracker should track and send events.
🗃️ Plugins
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🗃️ Cookies and local storage
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📄️ Cross-domain tracking
📄️ Opt-outs and anonymous tracking
Capture Snowplow web events without user or session identifiers, without IP addresses and without setting any cookies
📄️ Browser support
The Snowplow web tracker supports tracking in all modern browsers, including new browser features such as Privacy Sandbox and Client Hints.
📄️ Testing, debugging and troubleshooting
Testing your tracking implementation
🗃️ Migration guides
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🗃️ Previous versions
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