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Quick start

This guide will walk you through the initial setup for Snowplow in Google Tag Manager.

Adding the Templates​

To get started with Snowplow in Google Tag Manager, you will need to add the Snowplow Tag Template and the Snowplow Settings Variable Template to your GTM workspace.

Links to both templates can be found here.

Snowplow Tag Template​

  1. Navigate to the Templates tab in your GTM workspace and click the Search Gallery button in the Tag Templates section.

  1. Search for "Snowplow v4"

  1. Click on the template, and then click Add to Workspace in the next screen. Review the permissions and click Add to finalize the import.

Snowplow Settings Variable Template​

The Snowplow Settings Variable template is used to configure the Snowplow tracker, such as the collector endpoint, privacy options, and tracker version. Although possible to use the Snowplow tag without the settings variable, it's highly recommended to use it for ease of configuration, along with keeping the tracker configuration separate from the tag.

  1. Again in the Templates tab in your GTM workspace, click the Search Gallery button in the Variable Templates section.

  1. Search for "Snowplow v4 Settings"

  2. Click on the template, and then click Add to Workspace in the next screen. No permissions are required, so click Add to finalize the import.

Configuring the Settings Variable​

  1. Navigate to the Variables tab in your GTM workspace and click New in User-Defined Variables.

  1. Select Snowplow v4 Settings from the list of available variables.

  2. Under Tracker Options, enter your Snowplow collector endpoint set up when configuring your collector.

info

You might consider using conditional variables to set the collector endpoint based on the environment, e.g. sending data to Micro/Mini collector endpoint during development.

  1. Under JavaScript Tracker, choose a hosting option. To get started quickly, select either unpkg or jsDelivr and enter a library version.

  2. Give your variable a name and click Save.

Implementing the Snowplow Tag​

In this section, we will create a simple tag to fire a page view event.

  1. Navigate to the Tags tab in your GTM workspace and click New.

  1. Click on the Tag Configuration section and select Snowplow v4.

  2. Set the Tag Type to Page View, if it is not already selected.

  3. Under Tracker Initialisation, select the Snowplow Settings variable we created earlier.

  4. Add a trigger to the tag. This will determine when the tag is fired. For a page view tag, you can use the built-in All Pages trigger.

  5. Give your tag a name and click Save.

Testing the Tag​

To test the tag, you can use the GTM preview mode. Click the Preview button in the top right of the GTM interface. This will open a new tab with your website and the GTM preview console.

Ensure that you see the Page View event in your Snowplow pipeline. If you don't have a full pipeline set up yet and are hosting the site locally, you can use Snowplow Micro, or Snowplow Inspector to check that the event is sent correctly.