Ecommerce Tag Configuration

Ecommerce API

Use the native Snowplow Ecommerce API or transitional GA4/UA ecommerce adapter APIs for existing dataLayer implementations using those formats. To get full value from the Snowplow Ecommerce plugin we recommend using the native API when possible.

Tracking Parameters

Snowplow Ecommerce

Snowplow Ecommerce Function

In this section you can select the Snowplow Ecommerce function to use.

Snowplow Ecommerce Argument

In this textbox you can specify the argument to the ecommerce function. This can be a Variable that evaluates to a corresponding object.

Additional Tracking Parameters

Add Custom Context Entities

Use this table to attach custom context entities to the Snowplow event. Each row can be set to a Google Tag Manager variable that returns an array of custom contexts to add to the event hit.

Set Custom Timestamp

Set this to a UNIX timestamp in case you want to override the default timestamp used by Snowplow.

GA4 Ecommerce

GA4 Ecommerce Function

In this section you can select the Google Analytics 4 Ecommerce function to use.

GA4 Ecommerce Arguments

DataLayer ecommerce

Here you can specify the dataLayer ecommerce variable to use, i.e. a variable that returns the ecommerce object itself.

Options object

Here you can specify a variable returning an object holding additional information for the ecommerce event (e.g. including currency, finalCartValue, step, etc).

Universal Analytics Enhanced Ecommerce

Universal Analytics Enhanced Ecommerce Function

In this section you can select the Universal Analytics Enhanced Ecommerce function to use.

Universal Analytics Enhanced Ecommerce Arguments

DataLayer ecommerce

Here you can specify the dataLayer ecommerce variable to use.

Options object

Here you can specify a variable returning an object holding additional information for the ecommerce event (e.g.including currency, finalCartValue, step etc).

Snowplow Tracker and Ecommerce Plugin Settings

Tracker Settings

The Snowplow Ecommerce tag template requires a Snowplow Settings Variable to be setup. In this section you can select the Google Tag Manager variable of type Snowplow Settings to use.

Plugin Settings

In this section you can select how the plugin will be added. The available options are:

• jsDelivr: To get the plugin URL from jsDelivr CDN. Choosing this option allows you to specify the plugin version to be used.
• unpkg: To get the plugin URL from unpkg CDN. Choosing this option allows you to specify the plugin version to be used.
• Self-hosted: To get the plugin library from a specified URL. This option requires a Permission change to allow injecting the plugin script from the specified URL.
• Do not add: To not add the plugin (e.g. when using a Custom Bundle with the plugin already included). The default plugins bundled with the JavaScript tracker has changed from v3 to v4. Ensure that all plugins that you require are included. A list of the default plugins is available here.