Google Tag Manager

Using the Snowplow GTM custom templates you can deploy, implement, and configure the Snowplow JavaScript tracker directly on the website using Google Tag Manager.

The main Tag template that you will need to use when setting up the JavaScript Tracker v4 in GTM is available in the Tag Manager Template Gallery. To setup the Snowplow v4 Tag, you will also need the Snowplow v4 Settings Variable template. The templates you will need are:

1. Snowplow v4: Load, configure, and deploy the Snowplow JavaScript tracker library. It supports the full functionality of the JavaScript SDK.
2. Snowplow v4 Settings: A variable template which can be used to easily apply a set of tracker configuration parameters to tags created with the Snowplow v4 tag template.

For Ecommerce tracking, the Snowplow Ecommerce Tag is available on GitHub.

📄️ Quick start

This guide will walk you through the initial setup for Snowplow in Google Tag Manager.

🗃️ Snowplow Template

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📄️ Settings Template

This page describes the settings available in the Snowplow Settings Variable template for Google Tag Manager.

🗃️ Ecommerce Template

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📄️ Snowtype

Snowtype is a Snowplow BDP tool that generates JavaScript classes from self-describing event schemas. It can be used with Google Tag Manager to assist with implementing custom tracking faster and in a less error-prone way. Follow this guide to get set up.

🗃️ Previous versions

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