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Setting up data quality alerts


Snowplow can send two types of alerts to help you monitor Failed Events:

  • New failed event: receive an alert within 10 minutes of a new type of event failure being detected on your pipeline.
  • Failed event digest: receive a twice-daily digest of all Failed Event activity in the previous 12-hour period.


To receive alerts you must have the Failed Events monitoring feature switched on in the Snowplow BDP console.

Subscribing to alertsโ€‹

  • Login to Snowplow BDP console
  • Locate the pipeline you wish to set up alerts for in the left-hand navigation
  • Find and select Pipeline configuration
  • Scroll down to Pipeline alerts or use the page navigation to jump to it

  • Click Manage for the alert you wish to subscribe to
  • Add one or more email addresses by typing them into the input and clicking Add recipient
  • Once you have added all recipients, click Save Changes