Out-of-the-box data
📄️ Application error events
Exception (error) tracking captures any unhandled exceptions within the application.
📄️ App & tracker information
Information about the app and the tracker instance that the events originate from is tracked using:
📄️ App performance
We provide two groups out-of-the-box solutions for tracking app performance metrics:
📄️ Consent events (Enhanced Consent)
Enhanced consent is the recommended way to track marketing consent events on your website.
📄️ Device and browser information
Browser information in the atomic event properties
📄️ E-commerce events
Snowplow provides support for tracking and modeling events from e-commerce stores directly in our trackers and data models.
📄️ Geolocation
There are two options to attach geolocation information to Snowplow events:
📄️ Referrers, deep links and cross-navigation events
Page referrer information on Web
📄️ Media playback events
Snowplow provides a complete solution for tracking events from media (video or audio) playback and for modeling the tracked data.
📄️ Mobile app install and lifecycle events
Mobile app usage lifecycle consists of several events that are important to understand how a user uses an app.
📄️ Page and screen engagement
Page or screen activity (engagement) tracking enables you to measure the time users spent engaged on a page or screen and the extent of the page/screen they viewed.
📄️ Page and screen views
Page and screen view events are important events for tracking the navigation within your app.
📄️ User and session identification
User identifiers
📄️ visionOS and SwiftUI
Use the window group and immersive space context entities and events to understand user behavior within visionOS apps on Apple's Vision Pro headset.