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Structured events


Structured event tracking is a legacy format used to track events that were not natively supported by Snowplow.

We recommend using self-describing events for custom event tracking.

As well as setting e=se, there are five custom event specific parameters that can be set:

Table ColumnTypeDescriptionExample values
se_categorytextThe category of eventEcommMedia
se_actiontextThe action / event itselfadd-to-basketplay-video
se_labeltextA label often used to refer to the 'object' the action is performed ondog-skateboarding-video
se_propertytextA property associated with either the action or the objecthd
se_valuedecimalA value associated with the user action13.99
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