Custom events and context entities

📄️ Context entities

Each individual entity is a self-describing JSON such as:

📄️ Self-describing events

Historically, custom self-describing events were called “unstructured” and the legacy custom events were called “structured”. This terminology can be confusing, so we don’t use it anymore. However, you might find its remnants in some of the APIs.

📄️ Structured events

Structured event tracking is a legacy format used to track events that were not natively supported by Snowplow.