Creating your first custom events

While Snowplow provides various events and entities out of the box, you can define your own to match your business more closely.

The documentation on self-describing events provides a high-level view of how you might create and track one. For more guidance, check out this tutorial.

You can also ask an AI assistant connected to the Snowplow MCP server to design your custom events and entities and create their schemas in your account. Run npx plugins add snowplow/skills to install the MCP server and the Snowplow skills in your coding agent.