Snowplow fundamentals

📄️ How the pipeline works

An overview of what a Snowplow pipeline does and what steps it includes

An event is a central concept in Snowplow that represents something that occurred at a particular point in time

Entities are a good way to deal with common fields across various events

Schemas are a powerful feature that ensures your data is clean and descriptive

Failed events represent data that did not pass validation or otherwise failed to be processed

A summary of the Snowplow events table and its fields, including custom events and entities

Different options for storing and forwarding Snowplow data

Snowplow's data products enable organizations to easily generate AI and BI-ready data that is reliable, clear, compliant, accurate, and predictable