# Social media interaction tracking
> Track user interactions with social media widgets including likes, shares, and retweets across Facebook, Twitter, and other platforms.
> Source: https://docs.snowplow.io/docs/events/ootb-data/social-media/
> Documentation index: https://docs.snowplow.io/llms.txt

Social media interaction tracking captures how users engage with social widgets embedded on your website, such as like buttons, share buttons, and tweet buttons.

Use social interaction tracking to:

- Measure how often content is shared on social platforms
- Identify which social networks drive the most engagement
- Understand which content resonates with users enough to share
- Track the performance of social sharing features

This table shows the support for social interaction tracking across the main client-side [Snowplow tracker SDKs](/docs/sources/):

| Tracker                                                                   | Supported | Since version | Auto-tracking | Notes                         |
| ------------------------------------------------------------------------- | --------- | ------------- | ------------- | ----------------------------- |
| [Web](/docs/sources/web-trackers/tracking-events/social-media/)           | ✅         | 3.0.0         | ❌             | Requires site tracking plugin |
| iOS                                                                       | ❌         |               |               |                               |
| Android                                                                   | ❌         |               |               |                               |
| React Native                                                              | ❌         |               |               |                               |
| Flutter                                                                   | ❌         |               |               |                               |
| Roku                                                                      | ❌         |               |               |                               |
| [Google Tag Manager](/docs/sources/google-tag-manager/snowplow-template/) | ✅         | v3            | ❌             |                               |

The social interaction event captures the social network, the action performed, and optionally the target content.

### `social_interaction`

**Type:** Event

Schema for a social interaction event

**Properties:**

| Property           | Description                                                               |
| ------------------ | ------------------------------------------------------------------------- |
| `action` _string_  | _Required._ The social action performed, e.g. like, retweet, share        |
| `network` _string_ | _Required._ The social network, e.g. facebook, twitter                    |
| `target` _string_  | _Optional._ The object of the social action, e.g. a page ID or product ID |

**Example warehouse query (Snowflake):**

```sql
select
unstruct_event_com_snowplowanalytics_snowplow_social_interaction_1 social_interaction_1
from
atomic.events
where
events.collector_tstamp > getdate() - interval '1 hour'
and events.event = 'unstruct'
and events.event_name = 'social_interaction'
and events.event_vendor = 'com.snowplowanalytics.snowplow'
```