Out-of-the-box data

📄️ Application error events

Exception (error) tracking captures any unhandled exceptions within the application.

📄️ App & tracker information

Information about the app and the tracker instance that the events originate from is tracked using:

📄️ App performance

We provide two groups out-of-the-box solutions for tracking app performance metrics:

📄️ Consent events (Enhanced Consent)

Enhanced consent is the recommended way to track marketing consent events on your website.

📄️ Device and browser information

Browser information in the atomic event properties

📄️ E-commerce events

Snowplow provides support for tracking and modeling events from e-commerce stores directly in our trackers and data models.

📄️ Geolocation

There are two options to attach geolocation information to Snowplow events:

📄️ Referrers, deep links and cross-navigation events

Page referrer information on Web

📄️ Media playback events

Snowplow provides a complete solution for tracking events from media (video or audio) playback and for modeling the tracked data.

📄️ Mobile app install and lifecycle events

Mobile app usage lifecycle consists of several events that are important to understand how a user uses an app.

📄️ Page and screen engagement

Page or screen activity (engagement) tracking enables you to measure the time users spent engaged on a page or screen and the extent of the page/screen they viewed.

📄️ Page and screen views

Page and screen view events are important events for tracking the navigation within your app.

📄️ User and session identification

User identifiers

📄️ visionOS and SwiftUI

Use the window group and immersive space context entities and events to understand user behavior within visionOS apps on Apple's Vision Pro headset.