Tracking
flowchart LR
id1(Upload)-->id2(Model)-->id3(Visualize)-->id4(Track)-->id5(Enrich)-->id6(Next steps)
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style id2 fill:#f5f5f5,stroke:#333,stroke-width:1px
style id3 fill:#f5f5f5,stroke:#333,stroke-width:1px
style id4 fill:#f5f5f5,stroke:#6638B8,stroke-width:3px
style id5 fill:#f5f5f5,stroke:#333,stroke-width:1px
style id6 fill:#f5f5f5,stroke:#333,stroke-width:1px
Regardless if you followed steps 1-3 to learn how to perform Attribution Modeling using a sample dataset, from this section onwards (steps 4-6) you can learn how to create your data sources to be able to run the analysis for your own business.
Getting started with sending events using the JavaScript tracker is very similar to other web analytics vendors like Google Analytics and Adobe Analytics.
We will be setting up two key events that are needed for the attribution analysis: page_views and conversions.