Welcome to the Video and Media Analytics accelerator. Once finished, you will be able to build a deeper understanding of user behavior across your media players and use your data to influence business decisions.
Here you will learn to:
- Model and Visualize Snowplow data
- using the snowplow-media-player dbt package and Tableau
- using our sample data for Snowflake, Databricks or BigQuery (no need to have a working pipeline)
- Set-up Snowplow Tracking
- Apply what you have learned on your own pipeline to gain insights
Who is this guide for?
- Data practitioners who would like to get familiar with Snowplow data.
- Data practitioners who want to learn how to use the snowplow-media-player dbt package and set-up tracking using their media players, to gain insight from their users’ behavioral data as quickly as possible.
What you will learn
In approximately 8 working hours you can achieve the following:
- Upload data - Upload a sample Snowplow events dataset to your warehouse
- Model - Configure and run the snowplow-media-player data model
- Visualize - Visualize the modeled data with Tableau
- Track - Set-up and deploy tracking across your media players
- Next steps - Gain value from your own pipeline data through modeling and visualization
gantt
dateFormat HH-mm
axisFormat %M
section 1. Upload
1h :upload, 00-00, 1m
section 2. Model
1h :model, after upload, 1m
section 3. Visualize
1h :visualize, after model, 1m
section 4. Track
2h :track, after visualize, 2m
section 5. Next steps
2h :next steps, after track, 2m
Prerequisites
Modeling
- dbt CLI installed / dbt Cloud account available
- New dbt project created and configured
- Snowflake, Databricks or BigQuery account and a user with access to create schemas and tables
Tracking
- Snowplow pipeline
- Media player to implement tracking
What you will build
Video and Media Analytics Dashboard - with Tableau