Clear History

Welcome to the Video and Media Analytics accelerator. Once finished, you will be able to build a deeper understanding of user behavior across your media players and use your data to influence business decisions.

Here you will learn to:

  • Model and Visualize Snowplow data
    • using the snowplow-media-player dbt package and Tableau
    • using our sample data for Snowflake, Databricks or BigQuery (no need to have a working pipeline)
  • Set-up Snowplow Tracking
  • Apply what you have learned on your own pipeline to gain insights

Who is this guide for?

  • Data practitioners who would like to get familiar with Snowplow data.
  • Data practitioners who want to learn how to use the snowplow-media-player dbt package and set-up tracking using their media players, to gain insight from their users’ behavioral data as quickly as possible.

What you will learn

In approximately 8 working hours you can achieve the following:

  • Upload data - Upload a sample Snowplow events dataset to your warehouse
  • Model - Configure and run the snowplow-media-player data model
  • Visualize - Visualize the modeled data with Tableau
  • Track - Set-up and deploy tracking across your media players
  • Next steps - Gain value from your own pipeline data through modeling and visualization
gantt dateFormat HH-mm axisFormat %M section 1. Upload 1h :upload, 00-00, 1m section 2. Model 1h :model, after upload, 1m section 3. Visualize 1h :visualize, after model, 1m section 4. Track 2h :track, after visualize, 2m section 5. Next steps 2h :next steps, after track, 2m



  • dbt CLI installed / dbt Cloud account available
  • New dbt project created and configured
  • Snowflake, Databricks or BigQuery account and a user with access to create schemas and tables


  • Snowplow pipeline
  • Media player to implement tracking

What you will build

Video and Media Analytics Dashboard - with Tableau