Predictive ML Models
flowchart LR
id1(Predict)-->id2(Activate)-->id3(Next steps)
style id1 fill:#f5f5f5,stroke:#6638B8,stroke-width:3px
style id2 fill:#f5f5f5,stroke:#333,stroke-width:1px
style id3 fill:#f5f5f5,stroke:#333,stroke-width:1px
In this chapter you will learn how to build a propensity to convert machine learning model with Snowplow behavioral data. You will then be able to use these predictions to intelligently target high propensity visitors in your campaigns.